Does your business depend on attracting local customers? Then your business needs Local SEO.
If your business is like most, your target market is not halfway around the world, it’s the people in your local community.
But standing out even to them is sometimes a real challenge. That’s where Local SEO comes in.
Back in 2008, Google introduced blended search results which included local business listings on the very first page of search results. So a person using Google to serach for, say, a pizza restaurant or a plumber would see local area businesses instead of listings for pizza restaurants and plumbers halfway across the country. Yahoo and Bing now do the same as well.
As you can see, businesses that are local for the searcher are listed very prominently in the first page of search results.
This is how most people today will discover your business when doing a search on their computer, tablet or mobile phone. Of course, being listed in this prime real estate area of somebody’s screen doesn’t happen by chance. But if you are, the rewards are huge.
Why Should You Care About Local SEO?
of all PC owners conduct local searches on their computer.
of people who own a smartphone use a search engine at least once a day.
of Google searches are performed on a mobile phone.
of mobile searches have local intent.
of consumers who search for a local business on a mobile device call or go to that business within 24 hours.